Create SEO-friendly product titles optimised for clicks.
Ready to publish your titles? Shopify is the platform we recommend for most e-commerce sellers.
Start your free Shopify trial →Your Shopify product title is one of the highest-impact SEO elements on your store. It appears in Google search results, browser tabs, social shares, and Google Shopping ads. A well-written title drives free organic traffic. A weak one buries your product on page three.
This guide covers the exact structure and rules that make Shopify product titles rank — and how our free AI Shopify title generator applies them automatically.
Google truncates page titles at approximately 60–70 characters in search results. The formula that works: [Primary keyword] + [1 specific modifier].
Our generator enforces the 70-character limit automatically and will never produce a title that gets truncated in search results.
Google gives more weight to words at the start of a title. Your primary keyword should always come first. Weak: "Premium Quality Slim Fit Men's Chinos". Strong: "Men's Slim Fit Chinos – Wrinkle-Resistant". Our generator enforces keyword-first placement on every title.
Filler words like "Premium", "Amazing", "Best", and "Perfect" are meaningless to Google — never open a title with them. Don't put size or colour in the title — use Shopify's variant system for this.
Enter your product name exactly as you want it to appear — the generator enforces it as the first keyword. Add your target customer and key features for context. Generate ten title variations instantly, all enforced to 70 characters or fewer.